6-minute short documentary about Michael Wolff, co-founder of Wolff Olins Agency, on the muscles of curiosity, appreciation, and imagination...

Title says it all!

Outstanding interview with Roy Spence about his book 'It's not what you sell, it's what you stand for'. Purpose maximization, not profit maximization!
The whole talk is well worth watching!

I love this term!

Winning organizations that practice 'strategy as advocacy' don't just sell competitive products and services, they stand for important ideas. Ideas that are meant to shape the future course of their industry, ideas that are meant to reshape what's possible for customers, employees and investors.

These organizations simply care more than the competition.

Raleigh Denim: Handcrafted in North Carolina | UNC-TV from David Huppert on Vimeo.

Here's a telling video about blue jeans brand, Raleigh Denim, founded with purpose.

“You see, as well as love, you need a purpose to really motivate yourself, and therefore succeed. You need to understand the ‘why’ you are doing something.” - David Hieatt

Was reading the post 'Don't Compete - Change the game' in the link below and it reminded me of the Blue Ocean Strategy Framework, including this talk. Enjoy!

Post: http://continuations.com/post/2940548546/dont-compete-change-the-game

By @bjfogg