I am the Director of Strategy and Innovation at Digital Marketing Firm Blu Maya.
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A few weeks ago Newsweek published a story titled 'The Creativity Crisis' which created a lot of discussion. Here know is Charlie Rose interviewing one of the authors of the piece along with other experts of 'what creativity is'.
Link to Newsweek article: http://www.newsweek.com/2010/07/10/the-creativity-crisis.html
Big problems require expensive solutions right? Wrong.
Here's a great talk by Rory Sutherland on how the small details amount to have the biggest impact. The talk is well worth your time!
Technologies that make something easier to do are more likely to get people to do that thing.
Fascinating talk by the author of the Rational Optimist.
Key takeaway:
"What's relevant to society is how well people are communicating their ideas and how well they're cooperating, not how clever the individuals are."
How will you use your gifts? What choices will you make?
Will inertia be your guide, or will you follow your passions?
Will you follow dogma, or will you be original?
Will you choose a life of ease, or a life of service and adventure?
Will you wilt under criticism, or will you follow your convictions?
Will you bluff it out when you're wrong, or will you apologize?
Will you guard your heart against rejection, or will you act when you fall in love?
Will you play it safe, or will you be a little bit swashbuckling?
When it's tough, will you give up, or will you be relentless?
Will you be a cynic, or will you be a builder?
Will you be clever at the expense of others, or will you be kind?"
Four parts of every designer's process that can be optimized to come up with better ideas faster:
* Strategy: Relating what you've been tasked to design back to a client's stated business problem.
* Articulation: Knowing what questions need to be answered through ideation.
* Ideation: Answering those questions via brainstorming activities such as timeboxing—the use of short, structured sprints to reach stated ideation goals.
* Synthesis: Mixing and matching the ideas created during your brainstorm to create even better ones.
Great presentation and well worth watching. Here are the main ideas to create cultural change:
1. Try something new.
2. Create a group identity.
3. Welcome newcomers.
4. Be relentless.
5. Be relentlessly happy.
