Lessons from Will It Blend?: How to create content people love to share

via gaspedal.com

How much is the Will it Blend budget? $50!

Lesson: if you have credible content people will want to share with their friends you have zero distribution costs. It's free advertising!

Create something compelling so people watch it and share it by:

1> Think integrity and honesty
2> Think objectives first, tactics second
3> Think of what you love to share

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About

Hello my name is Jorge Barba, I live in San Diego, CA.

I am the Director of Strategy and Innovation at Digital Marketing Firm Blu Maya.

Please take a moment to visit my blog, if you have any thoughts on innovation that you want to share follow me on Twitter @jorgebarba.