SEO won't be worthless, It'll just become less and less relevant. I believe it's become a 'default' part of any website, it comes with the design and marketing included.
Getting any type of organic position on SERP's takes a lot of work and time, that game is well over for people starting any website just like most domain names are already taken.
We've reached convergence where everyone's playing by the same rules where copying and replicating is the norm.
The game has shifted to the 'social influence' space where anonymous inbound links matter less and # of shares, mentions, immediacy matter more.
This will be more difficult to manipulate than SERP's because you can't replicate personal influence. Once we have enough people using these social tools, sharing will trump PageRank.
Why wait until that happens, the time is now.
To read: PageRank doesn't matter. Sharing does.
http://blumaya.net/2009/10/pagerank-doesnt-matter-sharing-does/
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