Ahead of the Curve

Daily links and thoughts that will make you smarter and better.

Jorge Barba

Hello my name is Jorge Barba, I live in San Diego, CA.

I am the Director of Strategy and Innovation at Digital Marketing Firm Blu Maya.

Please take a moment to visit my blog, if you have any thoughts on innovation that you want to share follow me on Twitter @jorgebarba.

           

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Experience Brands and the new engagement model

via @jackmorton

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Posted 24 days ago

Brand message lessons from Subway's Jared Story

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Posted 3 months ago

Branding: 7 triggers to create fascination

(download)

Very interesting Change This ebook!

How does a brand like Jaggermeister create fascination:

> Mystique
> Lust
> Alarm
> Power
> Vice
> Prestige
> Trust

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Posted 5 months ago
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