VIDEO: Creating Products And Businesses That Market Themselves
via bakedin.com
Alex Bogusky and John Winsor on the future of marketing. Key point: Marketing as an ecosystem for the consumer to interact with.
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Feb 16
Feb 10
Very interesting Change This ebook!
Branding: 7 triggers to create fascination
(download)Very interesting Change This ebook!
How does a brand like Jaggermeister create fascination:
> Mystique
> Lust
> Alarm
> Power
> Vice
> Prestige
> Trust
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Feb 10
VIDEO: Have the guts to stand out
via sivers.org
I think this video captures perfectly the essence of standing out and creating movement.
From @sivers
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Jan 28
VIDEO: David Meerman Scott interviews Seth Godin
via squidoo.com
Are you a Linchpin aka Indispensable?
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Dec 30
VIDEO: The power of surprise in social media
via simpliflying.com
A portugal airline's staff used a spontanenous dance routine and draw cheers from christmas travelers. The video has over 400K views so far since Christmas!
Key takeaway: Use the element of surprise to make the common uncommon.
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