via jackmorton.com
via @jackmorton
VIDEO: Creating Products And Businesses That Market Themselves
via bakedin.com
Alex Bogusky and John Winsor on the future of marketing. Key point: Marketing as an ecosystem for the consumer to interact with.
Branding: 7 triggers to create fascination
(download)
Very interesting Change This ebook!
Very interesting Change This ebook!
How does a brand like Jaggermeister create fascination:
> Mystique
> Lust
> Alarm
> Power
> Vice
> Prestige
> Trust
VIDEO: Have the guts to stand out
via sivers.org
I think this video captures perfectly the essence of standing out and creating movement.
From @sivers
VIDEO: David Meerman Scott interviews Seth Godin
via squidoo.com
Are you a Linchpin aka Indispensable?
VIDEO: The power of surprise in social media
via simpliflying.com
A portugal airline's staff used a spontanenous dance routine and draw cheers from christmas travelers. The video has over 400K views so far since Christmas!
Key takeaway: Use the element of surprise to make the common uncommon.
