VIDEO: Creating Products And Businesses That Market Themselves
Alex Bogusky and John Winsor on the future of marketing. Key point: Marketing as an ecosystem for the consumer to interact with.
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Alex Bogusky and John Winsor on the future of marketing. Key point: Marketing as an ecosystem for the consumer to interact with.
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How does a brand like Jaggermeister create fascination:
> Mystique
> Lust
> Alarm
> Power
> Vice
> Prestige
> Trust
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I think this video captures perfectly the essence of standing out and creating movement.
From @sivers
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Are you a Linchpin aka Indispensable?
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A portugal airline's staff used a spontanenous dance routine and draw cheers from christmas travelers. The video has over 400K views so far since Christmas!
Key takeaway: Use the element of surprise to make the common uncommon.
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Hello my name is Jorge Barba, I live in San Diego, CA.
I am the Director of Strategy and Innovation at Digital Marketing Firm Blu Maya.
Please take a moment to visit my blog, if you have any thoughts on innovation that you want to share follow me on Twitter @jorgebarba.