Answer: Focus on access. Make more content available, on more devices, in the most convenient ways possible
Measuring the ROI of your social media programs
via smartblogs.com
Olivier Blanchard tells us how to measure the elusive ROI. Well worth the 30 minutes!
VIDEO: Levi's social shopping experience
via youtube.com
This is the first implementation of Facebook's 'Like' mechanism (announced yesterday at F8) on an ecommerce site but expect to see more social commerce, it'll also be interesting to see if and when Amazon adopts the 'Like' function.
I actually saw the ‘like’ function on ESPN on Tuesday when I was going through the OC Thunder’s individual player statistics. It should be interesting to see what happens when my friends 'likes' show up on my newsfeed.
Content is not the center of the Universe
Speaking at the AAAA Transformation event in San Francisco today, Arianna Huffington suggested there needs to be a 5Es event rather than a 4As. She told the audience of senior advertising executives that media and marketers need to think about Engagement, Energy, Empathy, Enthusiasm and Enrichment.
The founder of the Huffington Post said that once-passive consumers are moving to self expression. No one complained when people watched 7 hours of bad TV but now observers wonder why everyone is spending so much time updating Facebook or a Wikipedia post. “People want to be part of the story of our time,” Huffington explained. “They want to participate in small and large ways in what’s happening in our world.”
The speed of change however leads to innovators dilemma, she warned. What worked yesterday might not work today. Huffington criticized paywall plans because they ignored people’s self expression and their “new entitlement.” Media owners and marketers need to realize that content is not the center of the universe. You have to look at how people are using and sharing the content they are consuming: “Promiscuity is the new reality, ubiquity is the new exclusivity.”
via psfk.com
Repeat after me: It’s not what and how much you publish, it’s what people do with it that counts.
---> Create content for action not consumption
http://blumaya.net/2010/01/create-content-for-action-not-consumption/
Facebook: 42% of all sharing on the web
Email is still critical (40%) but according to ShareThis Facebook has overtaken it. What would be interesting to know is what exactly people are sharing.
What do you think?
