Use subtractive thinking to create new products and services
via blackcoffee.com

How do you create new products and services that deliver new value? Using subtractive thinking by:

Additive
+ Create: Develop by designing from scratch
+ Improve: Build upon by enhancing what already exists

Subtractive
- Reduce: Minimize by taking down to the bare essentials
- Eliminate: Remove by doing away with entirely

If you're well versed in Blue Ocean strategy or value innovation, you'll notice that it's framework is based on subtractive thinking

Loading mentions Retweet
Filed under  //   creativity   innovation   thinking  

Comments (0)

Leave a comment...

 
To leave a comment on this posterous, please login by clicking one of the following.
Posterous-login     twitter

About

Hello my name is Jorge Barba, I live in San Diego, CA.

I am the Director of Strategy and Innovation at Digital Marketing Firm Blu Maya.

Please take a moment to visit my blog, if you have any thoughts on innovation that you want to share follow me on Twitter @jorgebarba.