via blackcoffee.com
How do you create new products and services that deliver new value? Using subtractive thinking by:
Additive
+ Create: Develop by designing from scratch
+ Improve: Build upon by enhancing what already exists
Subtractive
- Reduce: Minimize by taking down to the bare essentials
- Eliminate: Remove by doing away with entirely
If you're well versed in Blue Ocean strategy or value innovation, you'll notice that it's framework is based on subtractive thinking
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